Resource Library2018-12-20T19:05:03+00:00

Resource Library

Welcome to our most comprehensive event resources page. This is a combination of the items we have shared in the audience-specific resources pages, as well as our full blog listing and download-friendly assets.

Please contact us if you can’t find something you’re looking for, if you have a valuable resource you would like for us to consider adding, or if you have a request for us to create a new resource.

Event Organizer Success Story: Wound Care Today 2019

June 20th, 2019|Timeline Stories, Tradeshow Organizers, Tradeshow Perspectives|

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors [...]

Tradeshow Metrics

June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]

End-to-End Tradeshow Lead Capture

May 13th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff, Uncategorized|

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the [...]

Demonstrated Tradeshow Metrics

December 14th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to [...]

Successful Exhibitors Make it Rain at Tradeshows

December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each [...]

Tradeshow Playbook

December 12th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Comprehensive Template for Tradeshow Planning, Execution & ROI Being prepared is not just for boy scouts. We believe that a strong plan makes all the difference. And the more prepared you are for your tradeshow, the more return you can gain from your activities. We have compiled a collection of [...]

Ensure Privacy, Compliance & Lead Management

December 10th, 2018|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Sales & Booth Staff|

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for [...]

IAEE: International Association of Exhibitions and Events

December 10th, 2018|Tradeshow Organizers|

The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service [...]

American Society of Association Executives

December 10th, 2018|Tradeshow Organizers|

The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together [...]

Trade Show Executive Magazine

December 10th, 2018|Tradeshow Organizers|

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their [...]

Delivering Exhibitor Experience

December 9th, 2018|Tradeshow Organizers|

Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among [...]

Sale$tratus® Lets Spark Fly at CX Conference

October 21st, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE!  - a conference full of marketers? Because they are focused on customer experience and looking [...]

Event & Meeting Planning Networking & Education: Meeting Planners International (MPI)

August 6th, 2018|Tradeshow Organizers|

Event & Meeting Planning Networking and Education - Meeting Planners International Writing in progress - Beth, can you grab an image like the others? Vivamus sed mauris finibus leo eleifend laoreet ut a nulla. Nullam ac tortor lorem. Sed ac diam in risus mattis iaculis in sed purus. Pellentesque porta [...]

Developing an App? Know What You Don’t Know

August 6th, 2018|Tradeshow Perspectives|

App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only [...]

How to Electrify the Customer Experience

August 6th, 2018|Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your [...]

Trade Show Engagement Means Success

August 6th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be [...]

Download now

Connect With Us

Send us a question