How to Qualify a Lead in the Trade Show Booth

How to Qualify a Lead in the Trade Show Booth Once you've set your goals for leads at trade shows, you need to know how to qualify the leads you will count. There are 4 basic steps to qualify a lead in the trade show booth: Target Profile: know what/who you’re looking for Qualifying Questions: have a standard a list of simple questions containing key indicators Lead Capture: document the answers together with contact information in real-time Booth Training: train sales & booth staff to engage visitors in meaningful conversations Definition, Preparation & Process Are Key People often use the [...]

How to Set Goals for Trade Shows

How to Set Goals for Trade Shows We get this question all the time. It's one we love to answer because it's so important for ROI and executive buy-in. Here's a quick overview of the four ways to set goals for trade shows: Top-of-Funnel Method based on a series of calculations starting with total attendees and taking expected percentages until you arrive at a reasonable goal Reverse Revenue Method based on break-even relative to investment using standard conversion rate and average order size Sales Coverage Method based on a multiple applied to the number of sales professionals, days and hours [...]

Trade Show Planning Templates: What Works for You

What is a Trade Show Planning Template? Sounds straightforward enough, but different people have different preferences and needs. Are you planning your tradeshow program for a whole year, or are you planning for a specific trade show? Are you developing a business case, or getting ready for execution? What format works for you and your team? Any and all of these can change what you mean by a trade show planning template. In our work with clients and industry colleagues, we see materials and tools being reinvented over and over... and over again. We see managers spending more time formatting [...]

Exhibitor Support Drives Value and Retention

What SaleStratus Means by Exhibitor Support Customer support is at the core of our business model. Although technology is what we technically sell, we deliver and derive far more value when we put ourselves in the package in the form of exhibitor support. That includes things like pre-conference preparation, on-site training, and sharing best practice tips and tactics. We are extremely proud that our tradeshow technologies are in use across multiple continents by entities large and small. We can’t profile them all, but here is a sample set of use cases to help explain what we mean when we say [...]

Trade Show Events Mean Value for Trade Show People

Trade Show Events Bring Best Practices to Life Putting into practice what you preach or walking a mile in your customer’s shoes is such a powerful way of deepening your understanding of the value you deliver and about your business’ raison-d’etre. People who work in and serve the trade show industry know the value to be found in the initiative. They also know the effort, enabling technologies and partnerships it takes to deliver that value. Taking a page from our own Tradeshow Playbook, we strategically selected and actively invested in two trade show events to engage with prospects from all [...]

Event Tech Live 2019: Shortlisted & Showing Our Spark

Shortlisted for the Best Technology Partnership Award We are thrilled to have been shortlisted for the ‘Best Technology Partnership’ award by Event Technology Awards 2019. The Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry. The ceremony is widely regarded as the only networking event that brings together agencies, brands, buyers, and suppliers from all event sectors. We help our clients make their events more successful by enabling better data and better leads. Supporting them with an intuitive App to qualify leads and integrating with visitor mapping software from our partners, our [...]

Event Organizer Success Story: Wound Care Today 2019

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors from around the world. To enhance the experience of both exhibitors and delegates and thus increase event organizer success, Wound Care Today engaged Sale$tratus Spark and end-to-end tradeshow lead capture solutions. Sale$tratus at Wound Care Today After a successful pilot of our new Salestratus® Spark platform for Event organizers at [...]

End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]