Resources for Sales Booth & Staff
Tradeshow Warriors Put Boots On the Ground
Sales teams are both the main beneficiary of the tradeshow booth ROI and the driver of it. They often spend more time on the road than off, and much of that is in booth set up and staffing. Some booth staff is more experienced than others. There are frustrations in the busiest hours and in the hours where you might expect a tumbleweed to roll down the aisle any moment. But when selected, staffed, managed and worked well, tradeshows have great potential to deliver the gold that is made of qualified leads.
We help exhibitors around the world support their sales and booth staff with lead management technology and solutions. Our team relishes the chance to work directly with the sales folks on the show floor to capture and qualify more leads. But we also have our ear to the ground for other helpful ideas and resources, so we have created this space to share them with you. Take a look at what we have so far, and check back often as we will continue to build our collection. Have something to add? Contact us to share!
How to Qualify a Lead in the Trade Show Booth
How to Qualify a Lead in the Trade Show Booth Once you've set your goals for leads at trade shows, you need to know how to qualify the leads you will count. There are 4 basic steps to qualify a lead in the trade show booth: Target Profile: know what/who [...]
How to Set Goals for Trade Shows
How to Set Goals for Trade Shows We get this question all the time. It's one we love to answer because it's so important for ROI and executive buy-in. Here's a quick overview of the four ways to set goals for trade shows: Top-of-Funnel Method based on a series of [...]
Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]
End-to-End Tradeshow Lead Capture
End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the [...]
Demonstrated Tradeshow Metrics
Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to [...]
Ensure Privacy, Compliance & Lead Management
GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for [...]