Sales & Booth Staff2018-12-20T19:05:12+00:00

Resources for Sales Booth & Staff

Tradeshow Warriors Put Boots On the Ground

Sales teams are both the main beneficiary of the tradeshow booth ROI and the driver of it. They often spend more time on the road than off, and much of that is in booth set up and staffing. Some booth staff is more experienced than others. There are frustrations in the busiest hours and in the hours where you might expect a tumbleweed to roll down the aisle any moment. But when selected, staffed, managed and worked well, tradeshows have great potential to deliver the gold that is made of qualified leads.

We help exhibitors around the world support their sales and booth staff with lead management technology and solutions. Our team relishes the chance to work directly with the sales folks on the show floor to capture and qualify more leads. But we also have our ear to the ground for other helpful ideas and resources, so we have created this space to share them with you. Take a look at what we have so far, and check back often as we will continue to build our collection. Have something to add? Contact us to share!

Tradeshow Metrics

June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]

End-to-End Tradeshow Lead Capture

May 13th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff, Uncategorized|

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the [...]

Demonstrated Tradeshow Metrics

December 14th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to [...]

Tradeshow Playbook

December 12th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Comprehensive Template for Tradeshow Planning, Execution & ROI Being prepared is not just for boy scouts. We believe that a strong plan makes all the difference. And the more prepared you are for your tradeshow, the more return you can gain from your activities. We have compiled a collection of [...]

Ensure Privacy, Compliance & Lead Management

December 10th, 2018|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Sales & Booth Staff|

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for [...]

How to Electrify the Customer Experience

August 6th, 2018|Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your [...]

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