Tradeshow Technology Integration
There are a lot of tradeshow technologies out there, and a lot of them are pretty useful. But we believe that isolating any given technology is a bit like using your smartphone as, well, just a phone. There’s so much more potential. That’s why one of the most essential components of our offering is the seamless tradeshow technology integration. Because data collection from lead retrieval and population into your CRM database are big parts of what makes it valuable and actionable in real time.
Our Approach to Tradeshow Technology Integration
At the core of the Sale$tratus® SPARK App is the starting requirement: must integrate with Salesforce. Our business grew out of an understanding that landing documented, qualified leads IN THE SYSTEM is the holy grail for driving tradeshow ROI. If they don’t make it to the system, they aren’t real leads. That’s also true even if your “system” is a spreadsheet. But often, leads stay in pockets instead of pipelines. So we built our system to close the loop.
Of course, it’s not just Salesforce. There are many technologies in the tradeshow ecosystem. They support things like registration, agenda planning, show management, lead retrieval, analytics, CRM and marketing automation. As long as it has an API connection, we can create the tradeshow technology integration to support your lead management efforts from end-to-end.
Technical Connections Fuel Speed, Accuracy and Personalization
No matter which end of the process you’re working on, removing manual data entry can save time and reduce errors. And the more of the process you can automate, the more data you can collect and act upon. More data means more personalization when you’re ready to follow up. It means more accurate targeting and less chance of errors. And it always means a more efficient process to save time for sales and attendees.
Front End Systems
Most organizers and many exhibitors use one or more tradeshow technologies. They support activities like attendee registration, overall show management, and even other lead retrieval systems. We could name them all, but we don’t need to. All you need to know is that Sale$tratus® SPARK offers tradeshow technology integration so that you don’t have to switch support from show to show. And you don’t have to worry about losing data or supplementing the technology with manual entry.
We designed Sale$tratus® SPARK for immediate and seamless integration with CRM systems including those listed here. That doesn’t mean you need to have an advanced CRM system to use our technology. It can generate a simple spreadsheet just as easily. But if you do use CRM, Marketing Automation and/or a combination, we can hook you up to feed it data. You can capture leads into CRM real-time while online or work offline and sync later with a push of a button. Either way, you’ll have what you need to tackle the next step of lead conversion.