Event Organizer Success Story: Wound Care Today 2019

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors from around the world. To enhance the experience of both exhibitors and delegates and thus increase event organizer success, Wound Care Today engaged Sale$tratus Spark and end-to-end tradeshow lead capture solutions. Sale$tratus at Wound Care Today After a successful pilot of our new Salestratus® Spark platform for Event organizers at [...]

Tradeshow Metrics

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without any engagement from the booth staff. She thought about tradeshow metrics, unsure about how to accomplish valuable attendee tracking. Sound familiar? Upon review of the available data, Dawn found that only 48 leads were taken during that opening session. But she had personally observed what appeared to be hundreds of [...]

End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]

Successful Exhibitors Make it Rain at Tradeshows

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each of them. One of the largest and most complex is also one of the most successful exhibitors we've seen in action. There is a lot to learn from this large global company that invests heavily in tradeshows for business development. We thought we would recap some of the most powerful [...]

2019-05-24T15:48:00+00:00December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Sale$tratus® Lets Spark Fly at CX Conference

Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE!  - a conference full of marketers? Because they are focused on customer experience and looking to connect to new ideas, business and solutions. In fact, we are all about customer experience ourselves. We enable great human connections through technology. As a result, we enable your people in the field and on the show floor to capture conversations and qualifiers in real time. Live Event Leads: [...]

2018-12-20T19:03:34+00:00October 21st, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Developing an App? Know What You Don’t Know

App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only pathways to its acquisition. So, here’s what you don’t know about developing and launching a successful APP. 1) Web versus Native There are basically two types of utility apps: Ones that are web-based and ones that are native to the three main Operating Systems (OS) Those are iOS, Android and [...]

2018-12-10T15:40:13+00:00August 6th, 2018|Tradeshow Perspectives|

How to Electrify the Customer Experience

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand. At best, you can seek to create an environment and context you think is conducive to a person feeling empowered, connected, valued, and inspired. After years of studying these phenomena and practicing them daily I developed some formulas which, at the very least, offer a framework of how to [...]

Trade Show Engagement Means Success

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]