Successful Exhibitors Make it Rain at Tradeshows

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each of them. One of the largest and most complex is also one of the most successful exhibitors we've seen in action. There is a lot to learn from this large global company that invests heavily in tradeshows for business development. We've  We thought we would recap some of the most [...]

2018-12-20T19:05:04+00:00December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Sale$tratus® Lets Spark Fly at CX Conference

Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE!  - a conference full of marketers? Because they are focused on customer experience and looking to connect to new ideas, business and solutions. In fact, we are all about customer experience ourselves. We enable great human connections through technology. As a result, we enable your people in the field and on the show floor to capture conversations and qualifiers in real time. Live Event Leads: [...]

2018-12-20T19:03:34+00:00October 21st, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Developing an App? Know What You Don’t Know

App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only pathways to its acquisition. So, here’s what you don’t know about developing and launching a successful APP. 1) Web versus Native There are basically two types of utility apps: Ones that are web-based and ones that are native to the three main Operating Systems (OS) Those are iOS, Android and [...]

2018-12-10T15:40:13+00:00August 6th, 2018|Tradeshow Perspectives|

How to Electrify the Customer Experience

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand. At best, you can seek to create an environment and context you think is conducive to a person feeling empowered, connected, valued, and inspired. After years of studying these phenomena and practicing them daily I developed some formulas which, at the very least, offer a framework of how to [...]

Trade Show Engagement Means Success

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]