Trade Show Events Mean Value for Trade Show People

Trade Show Events Bring Best Practices to Life Putting into practice what you preach or walking a mile in your customer’s shoes is such a powerful way of deepening your understanding of the value you deliver and about your business’ raison-d’etre. People who work in and serve the trade show industry know the value to be found in the initiative. They also know the effort, enabling technologies and partnerships it takes to deliver that value. Taking a page from our own Tradeshow Playbook, we strategically selected and actively invested in two trade show events to engage with prospects from all [...]

2019-12-13T20:21:56+00:00December 9th, 2019|Timeline Stories, Tradeshow Organizers, Tradeshow Perspectives|
Read More

Event Tech Live 2019: Shortlisted & Showing Our Spark

Shortlisted for the Best Technology Partnership Award We are thrilled to have been shortlisted for the ‘Best Technology Partnership’ award by Event Technology Awards 2019. The Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry. The ceremony is widely regarded as the only networking event that brings together agencies, brands, buyers, and suppliers from all event sectors. We help our clients make their events more successful by enabling better data and better leads. Supporting them with an intuitive App to qualify leads and integrating with visitor mapping software from our partners, our [...]

2019-10-01T12:46:18+00:00October 1st, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives|
Read More

Event Organizer Success Story: Wound Care Today 2019

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors from around the world. To enhance the experience of both exhibitors and delegates and thus increase event organizer success, Wound Care Today engaged Sale$tratus Spark and end-to-end tradeshow lead capture solutions. Sale$tratus at Wound Care Today After a successful pilot of our new Salestratus® Spark platform for Event organizers at [...]

2020-01-16T19:10:27+00:00June 20th, 2019|Timeline Stories, Tradeshow Organizers, Tradeshow Perspectives|
Read More

Tradeshow Metrics

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without any engagement from the booth staff. She thought about tradeshow metrics, unsure about how to accomplish valuable attendee tracking. Sound familiar? Upon review of the available data, Dawn found that only 48 leads were taken during that opening session. But she had personally observed what appeared to be hundreds of [...]

2019-06-13T02:17:26+00:00June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|
Read More

End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]

2019-05-13T20:55:58+00:00May 13th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff, Uncategorized|
Read More

MPI: Meeting Planners International (MPI)

Meeting Professionals International (MPI), the association for people who bring people together, is the largest meeting and event industry association worldwide. Founded in 1972, this organization provides innovative and relevant education, networking opportunities and business exchanges. With more than 90 chapters and clubs in 19 countries. MPI acts as a prominent voice for the promotion and growth of the industry. It comprises a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. MPI Website

2019-08-01T14:52:14+00:00December 10th, 2018|Tradeshow Organizers|
Read More

Ensure Privacy, Compliance & Lead Management

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for virtually all global companies. To make things easier for you, we have developed a simplified GDPR GUIDE for users to understand how to be compliant when using Salestratus® Spark to capture leads and how the lead data is processed and protected. Sale$tratus® SPARK Simple GDPR Guide

2019-01-17T02:17:27+00:00December 10th, 2018|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Sales & Booth Staff|
Read More

IAEE: International Association of Exhibitions and Events

The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership. IAEE Website

2018-12-14T22:10:54+00:00December 10th, 2018|Tradeshow Organizers|
Read More

American Society of Association Executives

The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together with the ASAE Foundation, a separate nonprofit entity, ASAE is a leading source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. ASAE Website

2018-12-14T22:19:16+00:00December 10th, 2018|Tradeshow Organizers|
Read More

Trade Show Executive Magazine

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their commitment to the highest journalistic standards, they support the trade show industry through volunteer work on industry committees, boards, meetings, and events as well as with financial contributions to industry foundations and associations. Trade Show Executive

2018-12-14T22:27:23+00:00December 10th, 2018|Tradeshow Organizers|
Read More
© Sale$tratus® and ’Salestratus’ are trademarks of the company SALESTRATUS SAS, and cannot be used without specific permission from the owners. Privacy Policy