Event Organizer Success Story: Wound Care Today 2019

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors from around the world. To enhance the experience of both exhibitors and delegates and thus increase event organizer success, Wound Care Today engaged Sale$tratus Spark and end-to-end tradeshow lead capture solutions. Sale$tratus at Wound Care Today After a successful pilot of our new Salestratus® Spark platform for Event organizers at [...]

Tradeshow Metrics

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without any engagement from the booth staff. She thought about tradeshow metrics, unsure about how to accomplish valuable attendee tracking. Sound familiar? Upon review of the available data, Dawn found that only 48 leads were taken during that opening session. But she had personally observed what appeared to be hundreds of [...]

End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]

MPI: Meeting Planners International (MPI)

Meeting Professionals International (MPI), the association for people who bring people together, is the largest meeting and event industry association worldwide. Founded in 1972, this organization provides innovative and relevant education, networking opportunities and business exchanges. With more than 90 chapters and clubs in 19 countries. MPI acts as a prominent voice for the promotion and growth of the industry. It comprises a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. MPI Website

2019-08-01T14:52:14+00:00December 10th, 2018|Tradeshow Organizers|

Ensure Privacy, Compliance & Lead Management

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for virtually all global companies. To make things easier for you, we have developed a simplified GDPR GUIDE for users to understand how to be compliant when using Salestratus® Spark to capture leads and how the lead data is processed and protected. Sale$tratus® SPARK Simple GDPR Guide

IAEE: International Association of Exhibitions and Events

The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership. IAEE Website

2018-12-14T22:10:54+00:00December 10th, 2018|Tradeshow Organizers|

American Society of Association Executives

The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together with the ASAE Foundation, a separate nonprofit entity, ASAE is a leading source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. ASAE Website

2018-12-14T22:19:16+00:00December 10th, 2018|Tradeshow Organizers|

Trade Show Executive Magazine

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their commitment to the highest journalistic standards, they support the trade show industry through volunteer work on industry committees, boards, meetings, and events as well as with financial contributions to industry foundations and associations. Trade Show Executive

2018-12-14T22:27:23+00:00December 10th, 2018|Tradeshow Organizers|

Delivering Exhibitor Experience

Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among the most important services an organizer can provide are access to attendee data and ways to capture leads. Event organizers commonly offer badge scanning and lead retrieval devices for exhibitors to use in the booth. That’s a start, but just having physical equipment involved can spell trouble. And because the [...]

2018-12-20T19:04:56+00:00December 9th, 2018|Tradeshow Organizers|