Event Tech Live 2019: Shortlisted & Showing Our Spark

Shortlisted for the Best Technology Partnership Award We are thrilled to have been shortlisted for the ‘Best Technology Partnership’ award by Event Technology Awards 2019. The Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry. The ceremony is widely regarded as the only networking event that brings together agencies, brands, buyers, and suppliers from all event sectors. We help our clients make their events more successful by enabling better data and better leads. Supporting them with an intuitive App to qualify leads and integrating with visitor mapping software from our partners, our [...]

Tradeshow Metrics

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without any engagement from the booth staff. She thought about tradeshow metrics, unsure about how to accomplish valuable attendee tracking. Sound familiar? Upon review of the available data, Dawn found that only 48 leads were taken during that opening session. But she had personally observed what appeared to be hundreds of [...]

End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]

Demonstrated Tradeshow Metrics

Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to talk about how we can help you achieve results at your next tradeshow! Overall Goals Lead capture goal exceeded by 300% Booth Engagement Metrics 7500+ attendees passed the booth during the 5 days (2115 returned) 4000+ engaged by stepping into the booth (785 returned) Average "dwell time": more than 16 minutes, [...]

Successful Exhibitors Make it Rain at Tradeshows

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each of them. One of the largest and most complex is also one of the most successful exhibitors we've seen in action. There is a lot to learn from this large global company that invests heavily in tradeshows for business development. We thought we would recap some of the most powerful [...]

2019-05-24T15:48:00+00:00December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Tradeshow Playbook

Comprehensive Template for Tradeshow Planning, Execution & ROI Being prepared is not just for boy scouts. We believe that a strong plan makes all the difference. And the more prepared you are for your tradeshow, the more return you can gain from your activities. We have compiled a collection of advice and examples into an editable playbook you can use for each show. Tradeshow exhibitors, marketing and sales professionals can customize and use this tool with their teams to get the most out of their tradeshow investments. What's in the Tradeshow Playbook Why, What & So What: Reasons to invest valuable [...]

Ensure Privacy, Compliance & Lead Management

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for virtually all global companies. To make things easier for you, we have developed a simplified GDPR GUIDE for users to understand how to be compliant when using Salestratus® Spark to capture leads and how the lead data is processed and protected. Sale$tratus® SPARK Simple GDPR Guide

Sale$tratus® Lets Spark Fly at CX Conference

Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE!  - a conference full of marketers? Because they are focused on customer experience and looking to connect to new ideas, business and solutions. In fact, we are all about customer experience ourselves. We enable great human connections through technology. As a result, we enable your people in the field and on the show floor to capture conversations and qualifiers in real time. Live Event Leads: [...]

2018-12-20T19:03:34+00:00October 21st, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Trade Show Engagement Means Success

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]