Event Exhibitors2018-12-17T21:30:27+00:00

Resources for Event Exhibitors

Marketing and Business Development Set the Show Stage

From mega conferences to small regional expos, marketers and other executives invest in events – often many at once – to support their broader business development efforts. It takes a significant time, effort, money, coordination and experience to make the most of the opportunity. And in our experience, training is usually on the job. As a result, the learning curve can be steep, marketing and sales can be disconnected, and ROI can be elusive.

We support tradeshow exhibitors around the world with end-to-end lead management technology and solutions. But we want to go further to provide all the help we can, so we have assembled some resources to help. Take a look at what we have so far, and check back often as we will continue to build our collection. Have something to add? Contact us to share!

Tradeshow Metrics

June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]

End-to-End Tradeshow Lead Capture

May 13th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff, Uncategorized|

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the [...]

Demonstrated Tradeshow Metrics

December 14th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to [...]

Successful Exhibitors Make it Rain at Tradeshows

December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each [...]

Tradeshow Playbook

December 12th, 2018|Tradeshow Exhibitors, Tradeshow Sales & Booth Staff|

Comprehensive Template for Tradeshow Planning, Execution & ROI Being prepared is not just for boy scouts. We believe that a strong plan makes all the difference. And the more prepared you are for your tradeshow, the more return you can gain from your activities. We have compiled a collection of [...]

Ensure Privacy, Compliance & Lead Management

December 10th, 2018|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Sales & Booth Staff|

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for [...]

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