Resource Library
Welcome to our most comprehensive event resources page. This is a combination of the items we have shared in the audience-specific resources pages, as well as our full blog listing and download-friendly assets.
Please contact us if you can’t find something you’re looking for, if you have a valuable resource you would like for us to consider adding, or if you have a request for us to create a new resource.
How to Qualify a Lead in the Trade Show Booth
How to Qualify a Lead in the Trade Show Booth Once you've set your goals for leads at trade shows, you need to know how to qualify the leads you will count. There are 4 basic steps to qualify a lead in the trade show booth: Target Profile: know what/who [...]
How to Set Goals for Trade Shows
How to Set Goals for Trade Shows We get this question all the time. It's one we love to answer because it's so important for ROI and executive buy-in. Here's a quick overview of the four ways to set goals for trade shows: Top-of-Funnel Method based on a series of [...]
Trade Show Planning Templates: What Works for You
What is a Trade Show Planning Template? Sounds straightforward enough, but different people have different preferences and needs. Are you planning your tradeshow program for a whole year, or are you planning for a specific trade show? Are you developing a business case, or getting ready for execution? What format [...]
Exhibitor Support Drives Value and Retention
What SaleStratus Means by Exhibitor Support Customer support is at the core of our business model. Although technology is what we technically sell, we deliver and derive far more value when we put ourselves in the package in the form of exhibitor support. That includes things like pre-conference preparation, on-site [...]
Trade Show Events Mean Value for Trade Show People
Trade Show Events Bring Best Practices to Life Putting into practice what you preach or walking a mile in your customer’s shoes is such a powerful way of deepening your understanding of the value you deliver and about your business’ raison-d’etre. People who work in and serve the trade show [...]
Event Tech Live 2019: Shortlisted & Showing Our Spark
Shortlisted for the Best Technology Partnership Award We are thrilled to have been shortlisted for the ‘Best Technology Partnership’ award by Event Technology Awards 2019. The Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry. The ceremony is widely regarded as the [...]
Event Organizer Success Story: Wound Care Today 2019
Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors [...]
Tradeshow Metrics
Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]
End-to-End Tradeshow Lead Capture
End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the [...]
Demonstrated Tradeshow Metrics
Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to [...]
Successful Exhibitors Make it Rain at Tradeshows
Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each [...]
MPI: Meeting Planners International (MPI)
Meeting Professionals International (MPI), the association for people who bring people together, is the largest meeting and event industry association worldwide. Founded in 1972, this organization provides innovative and relevant education, networking opportunities and business exchanges. With more than 90 chapters and clubs in 19 countries. MPI acts as a prominent voice [...]
Ensure Privacy, Compliance & Lead Management
GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for [...]
IAEE: International Association of Exhibitions and Events
The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service [...]
American Society of Association Executives
The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together [...]
Trade Show Executive Magazine
Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their [...]
Delivering Exhibitor Experience
Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among [...]
Sale$tratus® Lets Spark Fly at CX Conference
Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE! - a conference full of marketers? Because they are focused on customer experience and looking [...]
Developing an App? Know What You Don’t Know
App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only [...]
How to Electrify the Customer Experience
The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your [...]
