Live Event Lead Generation via Tradeshow Technology
The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE! – a conference full of marketers? Because they are focused on customer experience and looking to connect to new ideas, business and solutions.
In fact, we are all about customer experience ourselves. We enable great human connections through technology. As a result, we enable your people in the field and on the show floor to capture conversations and qualifiers in real time.
Live Event Leads: Digitizing the Organizer, Exhibitor and Customer Experience
The ability to generate leads at live events quickly via technology is essential for sales professionals. Conference organizers like the Cincinnati Chapter of the American Marketing Association (AMA Cincinnati) also need to make lasting connections, track engagement, and provide a seamless experience for their guests.
We empowered our fellow sponsors and AMA Cincinnati by giving them access to the App. As a result, we helped them generate leads quickly as attendees engaged with them. We saw leads collected by individual sponsors as high as 30% of all attendees. There’s a buzz of curiosity and opportunity around the sales, marketing and creative community in Cincinnati. In the spirit of taking our own advice to “engage, engage, engage,” we also challenged the attendees to take Sale$tratus® SPARK on a little scavenger hunt throughout the conference.
Taking Live Event Lead Generation Up a Notch
With our simple technology and the effort of our team behind the scenes, Ignite organizers and sponsoring partners enjoyed the benefit of:
- Branded print-ready, uniquely-identified, scannable name badges
- Easy, fast, paperless lead capture and engagement tracking
- Built-in ability to qualify leads on the spot
- Full data export right after the conference
- Chance to make connections that turn into business
One of the key things to understand about Customer Experience is that it is in every single touchpoint. There is a practical component of speed and simplicity, a “cool” component of innovation and integration. And of course, the human component of empowering the people to remember exactly what they talked about the next time they meet!
Contact Us to learn more about this example or to see a demo.
