Demonstrated Tradeshow Metrics

Demonstrated Tradeshow Metrics Tradeshows are a universally competitive arena, so we believe in client confidentiality. But we also believe in results, and we know that you want to see what's possible. We have compiled representative results across customers, tradeshows and initiatives. Check them out below, and contact us today to talk about how we can help you achieve results at your next tradeshow! Overall Goals Lead capture goal exceeded by 300% Booth Engagement Metrics 7500+ attendees passed the booth during the 5 days (2115 returned) 4000+ engaged by stepping into the booth (785 returned) Average "dwell time": more than 16 minutes, [...]

Successful Exhibitors Make it Rain at Tradeshows

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each of them. One of the largest and most complex is also one of the most successful exhibitors we've seen in action. There is a lot to learn from this large global company that invests heavily in tradeshows for business development. We've  We thought we would recap some of the most [...]

2018-12-20T19:05:04+00:00December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|

Tradeshow Playbook

Comprehensive Template for Tradeshow Planning, Execution & ROI Being prepared is not just for boy scouts. We believe that a strong plan makes all the difference. And the more prepared you are for your tradeshow, the more return you can gain from your activities. We have compiled a collection of advice and examples into an editable playbook you can use for each show. Tradeshow exhibitors, marketing and sales professionals can customize and use this tool with their teams to get the most out of their tradeshow investments. What's in the Tradeshow Playbook Why, What & So What: Reasons to invest valuable [...]

Ensure Privacy, Compliance & Lead Management

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for virtually all global companies. To make things easier for you, we have developed a simplified GDPR GUIDE for users to understand how to be compliant when using Salestratus® Spark to capture leads and how the lead data is processed and protected. Sale$tratus® SPARK Simple GDPR Guide

IAEE: International Association of Exhibitions and Events

The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership. IAEE Website

2018-12-14T22:10:54+00:00December 10th, 2018|Tradeshow Organizers|

American Society of Association Executives

The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together with the ASAE Foundation, a separate nonprofit entity, ASAE is a leading source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. ASAE Website

2018-12-14T22:19:16+00:00December 10th, 2018|Tradeshow Organizers|

Trade Show Executive Magazine

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their commitment to the highest journalistic standards, they support the trade show industry through volunteer work on industry committees, boards, meetings, and events as well as with financial contributions to industry foundations and associations. Trade Show Executive

2018-12-14T22:27:23+00:00December 10th, 2018|Tradeshow Organizers|

Delivering Exhibitor Experience

Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among the most important services an organizer can provide are access to attendee data and ways to capture leads. Event organizers commonly offer badge scanning and lead retrieval devices for exhibitors to use in the booth. That’s a start, but just having physical equipment involved can spell trouble. And because the [...]

2018-12-20T19:04:56+00:00December 9th, 2018|Tradeshow Organizers|