Trade Show Planning Templates: What Works for You

What is a Trade Show Planning Template? Sounds straightforward enough, but different people have different preferences and needs. Are you planning your tradeshow program for a whole year, or are you planning for a specific trade show? Are you developing a business case, or getting ready for execution? What format works for you and your team? Any and all of these can change what you mean by a trade show planning template. In our work with clients and industry colleagues, we see materials and tools being reinvented over and over... and over again. We see managers spending more time formatting [...]