Event Organizer Success Story: Wound Care Today 2019

Wound Care Today 2019: Event Organizer Success Story Wound Care Today is a free-to-use online resource for all healthcare professionals with an interest in wound care. They run an annual conference, also called Wound Care Today, established in 2018 and growing quickly. In 2019, the organization brought in delegates and exhibitors from around the world. To enhance the experience of both exhibitors and delegates and thus increase event organizer success, Wound Care Today engaged Sale$tratus Spark and end-to-end tradeshow lead capture solutions. Sale$tratus at Wound Care Today After a successful pilot of our new Salestratus® Spark platform for Event organizers at [...]

2020-01-16T19:10:27+00:00June 20th, 2019|Timeline Stories, Tradeshow Organizers, Tradeshow Perspectives|
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Tradeshow Metrics

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without any engagement from the booth staff. She thought about tradeshow metrics, unsure about how to accomplish valuable attendee tracking. Sound familiar? Upon review of the available data, Dawn found that only 48 leads were taken during that opening session. But she had personally observed what appeared to be hundreds of [...]

2019-06-13T02:17:26+00:00June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|
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