Event Exhibitors2018-12-17T21:30:27+00:00

Resources for Event Exhibitors

Marketing and Business Development Set the Show Stage

From mega conferences to small regional expos, marketers and other executives invest in events – often many at once – to support their broader business development efforts. It takes a significant time, effort, money, coordination and experience to make the most of the opportunity. And in our experience, training is usually on the job. As a result, the learning curve can be steep, marketing and sales can be disconnected, and ROI can be elusive.

We support tradeshow exhibitors around the world with end-to-end lead management technology and solutions. But we want to go further to provide all the help we can, so we have assembled some resources to help. Take a look at what we have so far, and check back often as we will continue to build our collection. Have something to add? Contact us to share!

How to Qualify a Lead in the Trade Show Booth

February 25th, 2020|Timeline Stories, Tradeshow Exhibitors, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

How to Qualify a Lead in the Trade Show Booth Once you've set your goals for leads at trade shows, you need to know how to qualify the leads you will count. There are 4 basic steps to qualify a lead in the trade show booth: Target Profile: know what/who [...]

How to Set Goals for Trade Shows

February 18th, 2020|Timeline Stories, Tradeshow Exhibitors, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

How to Set Goals for Trade Shows We get this question all the time. It's one we love to answer because it's so important for ROI and executive buy-in. Here's a quick overview of the four ways to set goals for trade shows: Top-of-Funnel Method based on a series of [...]

Trade Show Planning Templates: What Works for You

January 24th, 2020|Timeline Stories, Tradeshow Exhibitors, Tradeshow Perspectives, Uncategorized|

What is a Trade Show Planning Template? Sounds straightforward enough, but different people have different preferences and needs. Are you planning your tradeshow program for a whole year, or are you planning for a specific trade show? Are you developing a business case, or getting ready for execution? What format [...]

Exhibitor Support Drives Value and Retention

December 16th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Perspectives|

What SaleStratus Means by Exhibitor Support Customer support is at the core of our business model. Although technology is what we technically sell, we deliver and derive far more value when we put ourselves in the package in the form of exhibitor support. That includes things like pre-conference preparation, on-site [...]

Event Tech Live 2019: Shortlisted & Showing Our Spark

October 1st, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives|

Shortlisted for the Best Technology Partnership Award We are thrilled to have been shortlisted for the ‘Best Technology Partnership’ award by Event Technology Awards 2019. The Event Technology Awards recognise the achievements of companies delivering digital and technological solutions to the events industry. The ceremony is widely regarded as the [...]

Tradeshow Metrics

June 11th, 2019|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff|

Tradeshow Metrics: Measuring Marketing and Sales Effectiveness One hot Sunday afternoon in Nashville TN, Dawn, tradeshow & events manager at a large Medtech organization stood on the edge of her packed 30 x 40 island booth watching entire groups of customers wander on, stand there, and then wander off without [...]

Get Toolkit

Connect With Us

Send us a question