Trade Show Planning Templates: What Works for You

What is a Trade Show Planning Template? Sounds straightforward enough, but different people have different preferences and needs. Are you planning your tradeshow program for a whole year, or are you planning for a specific trade show? Are you developing a business case, or getting ready for execution? What format works for you and your team? Any and all of these can change what you mean by a trade show planning template. In our work with clients and industry colleagues, we see materials and tools being reinvented over and over... and over again. We see managers spending more time formatting [...]

2020-01-24T22:31:34+00:00January 24th, 2020|Timeline Stories, Tradeshow Exhibitors, Tradeshow Perspectives, Uncategorized|
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End-to-End Tradeshow Lead Capture

End-to-End Tradeshow Lead Capture: A Holistic Approach & A New Website According to the Center for Exhibition Industry Research, 92% of CEOs concur that lead generation is the primary reason they approve the investment in a tradeshow presence. And, of those companies investing in tradeshows, on average, 42% of the entire marketing budget goes to supporting the program. It’s a $92 billion industry in the US alone, and yet, with only some exceptions, most companies admit to doing a very poor job of end-to-end tradeshow lead capture, from attracting people to the booth, to collecting and qualifying leads, and then [...]

2019-05-13T20:55:58+00:00May 13th, 2019|Timeline Stories, Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Perspectives, Tradeshow Sales & Booth Staff, Uncategorized|
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