Successful Exhibitors Make it Rain at Tradeshows

Making it Rain: Successful Exhibitor Strategies for Tradeshow Lead Management We see all shapes and sizes of exhibiting companies in our work supporting the end-to-end tradeshow lead management process. There are varying levels of complexity, investment, and experience. They range from a handful of shows to hundreds. We learn something from each of them. One of the largest and most complex is also one of the most successful exhibitors we've seen in action. There is a lot to learn from this large global company that invests heavily in tradeshows for business development. We thought we would recap some of the most powerful [...]

2019-05-24T15:48:00+00:00December 13th, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|
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MPI: Meeting Planners International (MPI)

Meeting Professionals International (MPI), the association for people who bring people together, is the largest meeting and event industry association worldwide. Founded in 1972, this organization provides innovative and relevant education, networking opportunities and business exchanges. With more than 90 chapters and clubs in 19 countries. MPI acts as a prominent voice for the promotion and growth of the industry. It comprises a global community of 60,000 meeting and event professionals including more than 17,000 engaged members and its Plan Your Meetings audience. MPI Website

2019-08-01T14:52:14+00:00December 10th, 2018|Tradeshow Organizers|
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Ensure Privacy, Compliance & Lead Management

GDPR Guide for Lead Management Data privacy and security are not just important, they are the law in many cases. The EU General Data Protection Regulation (GDPR) took effect as of May 25th, 2018. Although they are formally in effect in Europe, they are generally accepted to be important for virtually all global companies. To make things easier for you, we have developed a simplified GDPR GUIDE for users to understand how to be compliant when using Salestratus® Spark to capture leads and how the lead data is processed and protected. Sale$tratus® SPARK Simple GDPR Guide

2019-01-17T02:17:27+00:00December 10th, 2018|Tradeshow Exhibitors, Tradeshow Organizers, Tradeshow Sales & Booth Staff|
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IAEE: International Association of Exhibitions and Events

The International Association of Exhibitions and Events™ (IAEE) serves as a leading resource for those who plan, produce and service the industry exhibition and event industry. It represents more than 10,000 individuals in 52 countries. The organization provides members professional development, industry news and publications, industry and professional resources, service partner discounts, advocacy before government and media, leadership development and local chapter membership. IAEE Website

2018-12-14T22:10:54+00:00December 10th, 2018|Tradeshow Organizers|
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American Society of Association Executives

The American Society of Association Executives (ASAE) is a membership organization with more than 44,000 association executives and industry partners representing 7,400 organizations. Its members lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Together with the ASAE Foundation, a separate nonprofit entity, ASAE is a leading source of learning, knowledge, and future-oriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community. ASAE Website

2018-12-14T22:19:16+00:00December 10th, 2018|Tradeshow Organizers|
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Trade Show Executive Magazine

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their commitment to the highest journalistic standards, they support the trade show industry through volunteer work on industry committees, boards, meetings, and events as well as with financial contributions to industry foundations and associations. Trade Show Executive

2018-12-14T22:27:23+00:00December 10th, 2018|Tradeshow Organizers|
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Delivering Exhibitor Experience

Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among the most important services an organizer can provide are access to attendee data and ways to capture leads. Event organizers commonly offer badge scanning and lead retrieval devices for exhibitors to use in the booth. That’s a start, but just having physical equipment involved can spell trouble. And because the [...]

2018-12-20T19:04:56+00:00December 9th, 2018|Tradeshow Organizers|
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Sale$tratus® Lets Spark Fly at CX Conference

Live Event Lead Generation via Tradeshow Technology The best way to discover the possibilities of the Sale$tratus® SPARK App is to try it for yourself for live event lead generation. Where better than IGNITE!  - a conference full of marketers? Because they are focused on customer experience and looking to connect to new ideas, business and solutions. In fact, we are all about customer experience ourselves. We enable great human connections through technology. As a result, we enable your people in the field and on the show floor to capture conversations and qualifiers in real time. Live Event Leads: [...]

2018-12-20T19:03:34+00:00October 21st, 2018|Tradeshow Exhibitors, Tradeshow Perspectives|
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Developing an App? Know What You Don’t Know

App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only pathways to its acquisition. So, here’s what you don’t know about developing and launching a successful APP. 1) Web versus Native There are basically two types of utility apps: Ones that are web-based and ones that are native to the three main Operating Systems (OS) Those are iOS, Android and [...]

2018-12-10T15:40:13+00:00August 6th, 2018|Tradeshow Perspectives|
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How to Electrify the Customer Experience

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand. At best, you can seek to create an environment and context you think is conducive to a person feeling empowered, connected, valued, and inspired. After years of studying these phenomena and practicing them daily I developed some formulas which, at the very least, offer a framework of how to [...]

2018-12-18T01:00:21+00:00August 6th, 2018|Tradeshow Perspectives, Tradeshow Sales & Booth Staff|
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