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So far salestratuspark has created 15 blog entries.

Trade Show Executive Magazine

Trade Show Executive Magazine provides news, views, and tools to the managers of shows large and small in virtually every industry. Their goal is to help show managers stimulate growth, profits and customer satisfaction so that their show, organization and the trade show industry can prosper. In addition to their commitment to the highest journalistic standards, they support the trade show industry through volunteer work on industry committees, boards, meetings, and events as well as with financial contributions to industry foundations and associations. Trade Show Executive

2018-12-14T22:27:23+00:00December 10th, 2018|Tradeshow Organizers|

Delivering Exhibitor Experience

Organizer Services for Exhibitor Experience It’s not much of a tradeshow without exhibitors. They provide the content, the innovation, and importantly, the investment. With so much riding on the participants, show organizers work to make the experience great. That means providing services that make it easy, clear, consistent and valuable. Among the most important services an organizer can provide are access to attendee data and ways to capture leads. Event organizers commonly offer badge scanning and lead retrieval devices for exhibitors to use in the booth. That’s a start, but just having physical equipment involved can spell trouble. And because the [...]

2018-12-20T19:04:56+00:00December 9th, 2018|Tradeshow Organizers|

Developing an App? Know What You Don’t Know

App Development: 5 Things You Might Not Be Thinking About There’s a subtle science to almost everything, which takes a while to learn and master. Experience is such a beautiful asset. It cannot be given or taken away; it cannot be bought or sold. Time and persistence are the only pathways to its acquisition. So, here’s what you don’t know about developing and launching a successful APP. 1) Web versus Native There are basically two types of utility apps: Ones that are web-based and ones that are native to the three main Operating Systems (OS) Those are iOS, Android and [...]

2018-12-10T15:40:13+00:00August 6th, 2018|Tradeshow Perspectives|

How to Electrify the Customer Experience

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand. At best, you can seek to create an environment and context you think is conducive to a person feeling empowered, connected, valued, and inspired. After years of studying these phenomena and practicing them daily I developed some formulas which, at the very least, offer a framework of how to [...]

Trade Show Engagement Means Success

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]