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So far salestratuspark has created 12 blog entries.

How to Electrify the Customer Experience

The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your brand. At best, you can seek to create an environment and context you think is conducive to a person feeling empowered, connected, valued, and inspired. After years of studying these phenomena and practicing them daily I developed some formulas which, at the very least, offer a framework of how to [...]

Trade Show Engagement Means Success

Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]