Resources for Sales Booth & Staff
Tradeshow Warriors Put Boots On the Ground
Sales teams are both the main beneficiary of the tradeshow booth ROI and the driver of it. They often spend more time on the road than off, and much of that is in booth set up and staffing. Some booth staff is more experienced than others. There are frustrations in the busiest hours and in the hours where you might expect a tumbleweed to roll down the aisle any moment. But when selected, staffed, managed and worked well, tradeshows have great potential to deliver the gold that is made of qualified leads.
We help exhibitors around the world support their sales and booth staff with lead management technology and solutions. Our team relishes the chance to work directly with the sales folks on the show floor to capture and qualify more leads. But we also have our ear to the ground for other helpful ideas and resources, so we have created this space to share them with you. Take a look at what we have so far, and check back often as we will continue to build our collection. Have something to add? Contact us to share!
How to Electrify the Customer Experience
The Shocking Truth: All Customer Experiences are Personal We’ll start off with the simple truth about customer experience: All customer experiences are personal and involve individual human beings. This implies that you, the business owner, brand manager, or customer experience specialist, have no control over how a person experiences your [...]
Trade Show Engagement Means Success
Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be [...]
