Trade Show Engagement: Make your Investment Count With trade shows, just like with golf, one thing is for sure: you’ll miss 100% of the shots you don't take. At a trade show, each prospective buyer who walks by your booth gives you a shot at engaging, and it can be there and gone in less time than it takes you to read a text. Be the one to take the shot at trade show engagement. What Trade Show Engagement DOESN'T Look Like In any exhibition hall, you’ll see booth staff wandering the corridors, in the booth with their backs to [...]